Lief Koepsel is a 20-year veteran of the channel and small-to-medium business (SMB) segments. Since joining Cisco, he has been focused on emerging market trends and helping businesses identify solutions and services to move beyond technology challenges to new levels in the market. Prior to joining Cisco, Koepsel led channel marketing efforts for several startups and managed distribution channels for three large manufacturers. He has a BS in Electrical Engineering and enjoys being a geek at home and in the wild.